KRAFT VELVEETA Pasteurized Process Cheese Spread

Fun Facts

1. Velveeta is the culmination of research into the nutritional value of cheese byproducts. Introduced by the Kraft food corporation in 1928, Velveeta cheese is noted for its rich, creamy texture and ability to melt evenly. Velveeta is labeled as a pasteurized, processed cheese product.
2. Velveeta cheese is available for sale in 1- and 2-lb. packaging. In addition to the regular blocks of cheese, Kraft manufactures a reduced fat 2 percent milk variety as well as pepper jack, Mexican hot and Mexican mild flavors. Kraft offers individually sliced and shredded Velveeta cheese and a line of macaroni products with added Velveeta cheese.
3. Regular Velveeta cheese contains milk, water, milk fat, whey, whey protein concentrate and milk protein concentrate. These ingredients make up the bulk of the product.
4. Velveeta cheese contains alginate, an emulsifier found naturally in brown algae.
5. Sodium citrate adds a tart flavor in addition to acting as a preservative and acidity regulator. Sodium phosphate functions similarly to extend the product’s shelf life. Two ingredients give Velveeta cheese its distinct hue — annatto, a yellow-orange color additive derived from the tropical achiote trees, and apocarotenal, an orange color additive derived from citrus fruits.